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Welcome to the world of "souvenir keyring"!
From "Japanese souvenir keyring comprehensive" Preface
In the Showa era when domestic travel became a major leisure, taking the wave of the car boom, travel promotion campaign against the backdrop of a positive economy rising from high growth to the bubble economy. In sightseeing spots throughout the country, "souvenirs" as a memorial of the trip was popular. In the era of such Showa era, in the souvenir shops, service areas, drive-in and other places of necessity, the special corner of the keyring was established, so it was always one of popular classic souvenirs. I am thrilled when choosing a favorite keyring as a trajectory of that memory while being immersed in traveling. And from the moment of purchase it is a mass - produced keyring that will be the only "souvenir keyring" in the world. Every time I saw a keyring attached to a school bag or bag, the memories of the journey that I bought, such as the place I purchased and the situation, revived, made me feel positive. However, as the Internet and mobile phones came out, the environment surrounding the souvenir keyring changed completely. The limited character of the existing character rises, and Showa souvenir keyring will be stuck in a dilemma.
The greatest attraction of souvenir keyring is to draw attractions such as mountains, coasts, lakes, rivers, and waterfalls in a beautifully condensed form in a small space. This is something you can never imitate the local character. But even famous tourist destinations are getting harder to find traditional souvenir keyring. Perhaps a lot of people would have had it as a child "Souvenir keyring". It may be sleeping at the back of the closet even now surprisingly. Despite the disadvantage of being inferior in color, looking at the souvenir keyring, that day, that wonderful memories that I spent with my family and friends at that place will come back. It is nothing but your memory to brighten the souvenir keyring vividly. Let's go on a journey to find your memories.
From "Japanese souvenir keyring comprehensive" Afterword
I think that the charm of the souvenir keyring is exhausted to say "cheap" "compact" and above all "durable". Paper lanterns and cloth made pennants are attractive for its various color expressions. However, there is a drawback that it fades and is damaged by secular change.In that respect, the souvenir keyring, whether you drop it on the floor or put it on the sun, does not matter how you add heat. It is exactly what we should call "souvenir diamonds". Souvenir keyrings also have fun to collect.
@ Real treasure hunt sense
Even the well-established sightseeing site has been annihilated, so it is hard to find just by discovering it. If you walk through the souvenir shop of the sightseeing spot and find a souvenir key holder buried in a corner of the local limited character corner, you will definitely get a sense of accomplishment by that!
A Organizing the collection
We can experience the history, geography, tradition and culture of Japan through the souvenir keyring, classifying and organizing collections by prefecture and series by series.
B Keyring Therapy
If you appreciate the collected collections by struggling, you will get healing and comfort in the souvenir keyring full of nostalgia while immersing in old memories.
The souvenir keyring is definitely decreasing in the tide of intense era, such as the collapse of the economic bubble economy, the appearance of the Internet and mobile phones. In the souvenir shop, the character netsuke made wide use, and "Pennant" which was already the royal road of sightseeing souvenir has been almost destroyed. Will the souvenir keyring also follow the same path? It can not be disputed if it flows in the world. However, through this book, once again, remembering the charm of the "souvenir keyring" .If it is to come true, I would like to see a sight that a child hanging in a souvenir keyring boastfully in a school bag as if it were old like a past, flowers in a souvenir talk with a friend.
Souvenir keyring Friendship
Chairman Tomo Mizukami
Reference
Mucc: 128 pages
Publisher: Tatsumi Publishing (November 29, 2016)
Language: Japanese
ISBN-10: 4777817970
ISBN-13: 978-4777817979
Release date: November 29, 2016
Product package dimensions: 20.8 x 14.8 x 1.4 cm
